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What it costs

What an estate agency website costs in the UK.

Most companies in this market will not print a price. Here are the published figures we can find, with a link to the page each came from, so you can see where a quote sits before you ask for one.

In short
  • Three ways to buy. Rent a template, buy a template, or commission a bespoke site.
  • Renting is not the cheap option it looks. The real price is the monthly figure times the length of the agreement, and you leave without the site.
  • Ours is from £10,000. Yours outright, with the first year of hosting included and no tie-in.
Published prices, taken from each company's own website.
WhoPublished priceWhat you getOwned by
Spectre WebsitesNo setup fee, monthly hosting fee not published sourceChecked 11 October 2026Self-service builder, listings from their own CRMAgent Software Ltd
Webdadi£0, £3,299, £4,399, bespoke from £5,499 sourceChecked 23 September 2026Templates, the free one live in 24 hoursIndependent
The Property JungleFrom £1,250 and £2,000 for templates, bespoke from £8,625, all plus VAT sourceChecked 11 October 2026Templates, with hosting, database and property feed charged separatelynurtur group
HomeflowSee their website sourceChecked 11 October 2026Platform licence, hosting and support, on two year template and three year bespoke agreementsIndependent
PropertyStream£1,600 to £30,000, by their own article, not on the product pages sourceChecked 11 October 2026Named product tiers, staged payments over two to four monthsIndependent
StarberryNot published sourceChecked 11 October 2026Themes, bespoke and enterprise, quoted on requestnurtur group
ASG WebsitesNot published sourceChecked 11 October 2026Websites for Alto, Jupix and Expert Agent users, on a 24 month contractVebra Solutions Ltd
AgentKitFrom £10,000, publishedBespoke build, you own it, hosting free for a year then £99 a month plus VAT including changes, no minimum termIndependent

Every figure on this table is checked against the company's own page every week.

Three ways to buy, and what each really costs

Rent a template, £0 to £200 a month

The build is cheap or free and you pay a monthly licence. It is quick, it works, and it is the right answer for a new agency finding its feet. Two things to check before you sign. The agreement is usually two or three years, so the real price is the monthly figure times thirty six. And the site is a platform you are renting: if you leave, you leave without it.

Buy a template, £1,250 to £4,400

A one off fee for a design that other agencies also have, usually with hosting, the property feed and a maintenance plan charged on top. Read what the extras add up to before comparing it with anything else. The design is chosen from a set, so the honest question is whether your agency looks different to the one down the road, or only different to the one in the next county.

Commission a bespoke site, £8,600 to £30,000

Designed and written for one agency. This is where the money goes into the things a template cannot sell you: the way a vendor is taken from curious to booked, how property is shown, how fast it loads, and how it reads to somebody deciding which of three agents to let into their house. Their own numbers bear the range out: PropertyStream put their work at £1,600 to £30,000, and The Property Jungle start bespoke at £8,625 plus VAT.

The question nobody asks until it is too late

Not what does it cost. What does it cost to leave.

Many providers in this market work on agreements of two or three years, often priced per branch, and at the end of the term the website is still theirs to rent rather than yours to keep. Ask for the term and the total, not just the monthly figure.

That is not a scandal, it is a business model, and it buys real support. But it should be compared with the alternative honestly, and most comparisons never get that far because the numbers are not published side by side.

Renting a template
LicenceLicenceLicence
You leave. The website stays with them.
A website you own
BuildYours from launch, hosting optional
You leave. The website comes with you.
What it costs to leave. Renting usually runs on an agreement of two or three years. Owning has no term at all.

Ask three questions of any quote: how long am I tied in, what happens to the site if I leave, and does the price go up when I open another branch.

Who owns whom

Worth knowing when you are gathering quotes, because the shortlist may be shorter than it looks. nurtur group lists Starberry, The Property Jungle, Yomdel, LeadPro, BriefYourMarket and KnowYourMarket among its brands. Some CRM providers also have a preferred website partner, so it is worth asking yours who they recommend and why.

We are independent, we are not owned by a portal or a CRM company, and nothing on your site is built to keep you paying us.

What we charge

From £10,000, and the website is yours, with the first year of hosting included. The full detail is on the pricing page.

agentkit.pro/pricing
Our pricing page: the build from £10,000, hosting and changes at £99 a month, and Patch Builder at £450 a month.
Our pricing page. The build, hosting and Patch Builder, each with its price.

And if the honest answer is that you need a £2,000 site next month, we will tell you that too, and point you at the people who do it well. It is a better use of both our mornings.

Common questions

How much does an estate agency website cost in the UK?

Anything from nothing to about £30,000. Some providers give the build away and charge a monthly licence instead, usually on a two or three year agreement. Paid templates run from roughly £1,250 to £4,400. A genuinely bespoke site starts around £8,600 and runs to £30,000 for a multi branch agency with a large property search. AgentKit builds bespoke only, from £10,000.

Why are some estate agency websites free?

Because you are renting the platform rather than buying a website. The build is given away and the money is made on the monthly licence, which usually runs on a two or three year agreement. It is a reasonable deal if you want a site next week and do not mind looking like the other agencies using it.

Is a bespoke estate agency website worth it?

Only if the website has a job. If it is there so the agency has an address, a template is enough and we will say so. If it is meant to win instructions from vendors who are comparing three agents on a phone at night, then design, speed and the valuation journey are the product, and a template cannot give you those.

What should I watch for in the small print?

Three things: the contract length, whether the monthly fee is hosting or a platform licence you can never stop paying, and what happens to the website if you leave. Ask who owns the design and whether it can move with you.

Guides on this

How much does it cost to start an estate agency in the UK?

The legal minimum is under £1,000 in published fees. The portal is the big bill: Rightmove's agency average was £1,530 a month in 2025.

Rightmove, Zoopla or OnTheMarket: which property portals should an estate agency pay for?

Most agencies need Rightmove; the second portal is a local call. What each portal publishes about its audience and advertisers, and what to ask at renewal.

How long does it take to build an estate agency website, and what happens at each stage?

A template can be live in a day; a bespoke build takes weeks, and some providers quote months. The stages, what causes delays, and when to start.

More on the guides page.

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Answers are written from our own pages and guides, with a link to where each one comes from. If our pages don't cover it, we'll say so.

Written by AI from our pages, so check anything important with us. Questions are kept for a year to improve our pages, so please leave out personal details.