The market in London
These are the standard residential sales in Greater London that completed between October 2025 and September 2026 and have reached the Land Registry, by kind of home.
Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0. Figures refreshed November 2026.
Where homes are selling
The postcode districts with the most sales in the same year. A vendor in CR0 looking for an agent is most likely to find one with a page about CR0 itself, rather than a page about London in general.
What one instruction is worth here
The average sale in Greater London over the year was £668k. At an illustrative fee of 1% plus VAT, one instruction is worth about £6,680 to an agency before VAT, and one extra instruction a month is worth about £80,160 a year.
Your own fee and your own patch will differ. The point stands anywhere: a website that turns a few more vendors into valuations pays for itself quickly, and one that only exists does not.
What we would build for an agency here
- A page for each district you cover, with real substance: what has sold there, what it sold for, and what selling there is like.
- A valuation journey, not a form, that ends with a day and a time in your diary.
- Built for the phone first, because that is where a vendor compares agents in the evening.
- One agency per patch. If we already build for an agent in your part of London, we say so on the first call.
The same standards as every project we take on, set out on website design for estate agents.
Questions
How many homes sell in London each year?
60,413 standard residential sales in Greater London completed between October 2025 and September 2026 and were registered with HM Land Registry. Sales reach the register one to three months after they complete, so the latest months always look a little quieter than they were.
How much does an estate agent website cost in London?
With us, the same as anywhere in the UK: from £10,000 plus VAT, and the website is yours. What the rest of the market publishes, checked every week, is on our cost page.
Do you build websites for estate agents in London?
Yes, for one agency per patch. If we are already working with an agent in your part of London, we will say so on the first call.
Bespoke, from £10,000, and one agency per patch in London. See what a project includes.