AgentKit
About What you get Process Pricing Start a project
Website design for estate agents

Websites for estate agents, designed to win instructions.

We design and build bespoke websites for estate and lettings agents in the UK, and nothing else.

In short
  • Built to book valuations. A vendor goes from curious to a time in your diary.
  • From £10,000 plus VAT. First year of hosting included, then £99 a month plus VAT if you want it.
  • Yours outright. No multi year agreement, and one agency per patch.
agentkit.pro
The AgentKit homepage: a lit shop front on a wet high street at dusk, under the headline Websites that win instructions.
Our own homepage. Built from a blank page, like everything we make.
The idea

What design means here

Most people hear "design" and think of how a site looks: the colours, the photographs, the type. That matters, and agents are right to judge on it, because vendors do.

But on an agency website, the design that earns money is the order things happen in. Who arrives, what they see first, what they are asked to do next, and how few steps it takes to put a valuation in the diary. Most agency sites never answer those questions, which is why the usual template looks busy and books so little.

A good looking site that books nothing is decoration. We design the route from curious to booked, then make it look like the best agent in town.

On a phone: a brick terrace at dusk. But this is where the instruction is won.
On a phone: a hand holding a phone with a valuation booking form. Your website is already in their hand.
On a phone: a lit bay window. One valuation becomes one instruction.
On a phone: a street of SOLD boards at dusk. Own your patch.
One idea per screen, in order. Four moments from our own homepage, the way a vendor meets them on a phone.
In every project

What a project includes

agentkit.pro
A hand holding a phone showing a valuation booking with a day and a time chosen, beside the line Thirty seconds later, you are in the diary.
The booking, from our homepage. A real day and a real time, not a form and a promise to call.
  1. Designed from a blank pageNo theme, no template, no kit of parts. The site looks like your agency and nobody else's.
  2. Written, not filled inEvery word written for your agency and your patch, in a voice a vendor would trust.
  3. A valuation journey, not a valuation formA few easy steps, something useful given back along the way, and a real day and time at the end instead of "we will be in touch".
  4. Property search fed by your CRMListings come through from your property feed, so the website always matches the office.
  5. Listings that do the home justiceBig photographs, clean detail, and one obvious next step on every property.
  6. Local pages for your patchPages for the towns and postcodes you intend to own, with real local substance, so the agency turns up when somebody searches the area and not only the name.
  7. Fast on a phoneDesigned for the thumb first, and quick on a poor signal at eleven at night, which is when vendors compare agents.
  8. Built to be found and namedClean structure, plain facts and the details that search engines and AI assistants read, built in from the start rather than added later.
Fit

Who it suits, and who it does not

It suitsAn agency that wins on its reputation

You want the website to carry that reputation to vendors who have never met anyone in the office. One office or several, sales, lettings or both.

It also suits an agency that has outgrown its template, or is paying a monthly licence for a website it will never own.

It does not suitA new agency that just needs to be online

If the budget is small and the priority is simply being online, a template on a monthly licence is the sensible answer, and we would rather say so now than on a second call. The companies that do that are on our comparison page, including where they are the better choice.

And we build for one agency per patch. If we are already working with an agent in your town, we tell you on the first call.

Process

How a project runs

  1. 01

    Discovery

    We learn your patch, your competitors and how you actually win instructions. You know where you sit in the price range before you commit to anything.

  2. 02

    Design

    Two directions, one chosen, then every page designed before a line of code is written.

  3. 03

    Build

    Hand built, connected to your CRM, and tested on real phones.

  4. 04

    Launch

    We handle the switch from your old site, pointing every address search engines already know at its new home.

  5. 05

    After launch

    Hosting and changes, or Patch Builder if you want to keep taking ground in the patch.

Pricing

What it costs

The build £10,000from

Plus VAT, half on agreement and half on completion. One office and one patch sits at the bottom of the range. More branches, lettings as well as sales, or other systems to connect move it up.

Hosting and changes £99a month + VAT

The first year is included. Any changes you want made. Thirty days' notice, no minimum term.

Patch Builder, optional £450a month + VAT

Hosting and changes included, plus a new local page for your patch every month.

Not in the price: new photography or video if you need it, any fee your CRM provider charges for a property feed, and the domain name. Full pricing  ·  What the rest of the market charges
You own it

When the site launches, it is yours. The only thing keeping you with us is whether the work is any good.

A lot of this market is rented rather than bought: a monthly licence, sometimes on an agreement that runs for years, and a website that never becomes yours.

Ours is the other way round. The monthly is optional, you can stop it with thirty days' notice, and you can take the website to another host whenever you like.

Questions

What agents ask us

How much does a bespoke estate agent website cost?

With us, from £10,000 plus VAT. Where a project sits in the range depends on branches, lettings and what it has to connect to, and you know before you commit.

Do you only design websites for estate agents?

Yes. Estate and lettings agents in the UK, and nothing else. Every decision on the site is made around one question, how a vendor chooses an agent, and that only works if it is the only question we are answering.

Will the website work with my CRM?

Most agency CRMs can send listings to a website through a property feed, and the site is built to take it, so the website is never out of step with the office. If your CRM provider charges for the feed, we tell you before you commit.

Can you redesign my existing website?

We rebuild rather than reskin. The design starts from a blank page. What carries over is whatever is worth keeping: your words, your photographs, and the addresses search engines already know, each one pointed at its new home.

Start a project

Tell us about the agency. If it is not a fit, we will say so quickly.