All guides
How can a letting agency website win more landlords?
By answering, before the phone call, the questions landlords are told to ask: what you have let, how fast, what each service costs and who manages the home. 6 November 2026
Should each branch of an estate agency have its own website?
Usually not. One website with a proper page for each branch follows Google's rules and keeps your links together. A second site makes sense for a second brand. 3 November 2026
Are virtual tours worth it for estate agents?
A video walk-through usually is, a modest lift Rightmove has measured. A 360 tour earns its cost on some listings, not all, and neither replaces a viewing. 30 October 2026
Should estate agents use AI to write property descriptions?
Yes, for a first draft from checked facts. Every word is still yours in law, and a description that reads like everyone else's costs you instructions. 27 October 2026
Should estate agents put new listings on their own website before Rightmove?
Only for a day or two, with the seller's written agreement. Rightmove says most of a listing's interest comes in its first few days there. 23 October 2026
Does an estate agency website need a chatbot?
No. It needs fast answers and a booking a vendor can finish. A chatbot can help out of hours, but the agency answers for every word it says. 20 October 2026
Does an estate agency website need a blog?
Not a blog as such. It needs pages only your agency could write. Google has no preferred posting rate or length, and mass produced posts can count as spam. 16 October 2026
Does an estate agency website need a cookie banner?
Only if it uses non-exempt tracking. Since 5 February 2026, simple analytics no longer need consent, but ad pixels and most third party embeds still do. 13 October 2026
Does an estate agency website need to be accessible?
Yes. The Equality Act covers services on a website, and the duty is to anticipate disabled users. WCAG 2.2 AA is the standard to build and test to. 10 October 2026
Should estate agents show sold properties on their website?
Yes: vendors look for a sold record. Keep it separate, use "Sold" only once a sale has concluded, ask the new owner first and date every entry. 6 October 2026
How much of an estate agent's commission goes to Rightmove?
At Rightmove's 2026 average of £1,636 a month, about 60% of one average sale's fee at 1%. Your share depends on your prices and sales. Here is the sum. 2 October 2026
How do estate agents rank on Google for "estate agents in" their town?
Google ranks local results on relevance, distance and prominence. A correct Business Profile, genuine reviews and real area pages decide where you appear. 29 September 2026
Are instant online valuation tools worth it for estate agents?
They collect contacts, not appointments. What the figure is built on, what a wrong one costs you at the appointment, and how to run one so it books a visit. 25 September 2026
Should estate agents publish their fees on their website?
Sales agents do not have to publish a fee online; letting agents do. If you publish one, show it including VAT. If not, explain how your fee works. 25 September 2026
Does an estate agency still need its own website if it is on Rightmove?
Yes. Rightmove brings buyers to your listings; vendors choosing an agent look you up, and your website is the one place you control and they can book. 24 September 2026
How long does it take to build an estate agency website, and what happens at each stage?
A template can be live in a day; a bespoke build takes weeks, and some providers quote months. The stages, what causes delays, and when to start. 24 September 2026
How much does it cost to start an estate agency in the UK?
The legal minimum is under £1,000 in published fees. The portal is the big bill: Rightmove's agency average was £1,530 a month in 2025. 24 September 2026
How can an estate agency get more valuation requests from its website?
Pass the vendor's check and make booking easy: proof, a local record, a fast page on a phone and a day and time to choose. Then measure bookings, not visits. 24 September 2026
What should an estate agent website include?
A sold record, reviews and valuation booking for vendors; full listings for buyers; the company, EPC and material information the law requires. 24 September 2026
Rightmove, Zoopla or OnTheMarket: which property portals should an estate agency pay for?
Most agencies need Rightmove; the second portal is a local call. What each portal publishes about its audience and advertisers, and what to ask at renewal. 24 September 2026
Bespoke, from £10,000, and the website is yours. See what it costs.