AgentKit
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Guides

Guides for estate agency owners.

Straight answers to the questions agency owners actually ask, about websites, fees, portals and winning instructions. Every figure links to where it came from.

In short
  • Real questions, taken from what agents ask each other.
  • Every figure sourced, with the link at the foot of each guide.
  • New ones every week, newest first below.

All guides

Does an estate agency still need its own website if it is on Rightmove?

Yes. Rightmove brings buyers to your listings; vendors choosing an agent look you up, and your website is the one place you control and they can book. 24 September 2026

How long does it take to build an estate agency website, and what happens at each stage?

A template can be live in a day; a bespoke build takes weeks, and some providers quote months. The stages, what causes delays, and when to start. 24 September 2026

How much does it cost to start an estate agency in the UK?

The legal minimum is under £1,000 in published fees. The portal is the big bill: Rightmove's agency average was £1,530 a month in 2025. 24 September 2026

How can an estate agency get more valuation requests from its website?

Pass the vendor's check and make booking easy: proof, a local record, a fast page on a phone and a day and time to choose. Then measure bookings, not visits. 24 September 2026

What should an estate agent website include?

A sold record, reviews and valuation booking for vendors; full listings for buyers; the company, EPC and material information the law requires. 24 September 2026

Rightmove, Zoopla or OnTheMarket: which property portals should an estate agency pay for?

Most agencies need Rightmove; the second portal is a local call. What each portal publishes about its audience and advertisers, and what to ask at renewal. 24 September 2026

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