| Company | What it is | Published price | Tie-in | Owned by |
|---|---|---|---|---|
| AgentKit | Bespoke only, one agency per patch | From £10,000, published | None. The optional monthly is thirty days' notice | Independent |
| Spectre Websites | Build it yourself, from a builder | No setup fee, monthly hosting fee not published sourceChecked 12 October 2026 | Not published | Agent Software Ltd |
| Webdadi | Templates, and a bespoke tier | £0, £3,299, £4,399, bespoke from £5,499 sourceChecked 23 September 2026 | Not published | Independent |
| The Property Jungle | Templates, and a lighter bespoke tier | From £1,250 and £2,000 for templates, bespoke from £8,625, all plus VAT sourceChecked 12 October 2026 | Not published. Hosting, database and feed charged on top | nurtur group |
| Homeflow | A platform you licence, template or bespoke | See their website sourceChecked 12 October 2026 | See their website | Independent |
| PropertyStream | Named product tiers, template up to bespoke | £1,600 to £30,000, by their own article, not on the product pages sourceChecked 12 October 2026 | Not published. A monthly subscription, or staged payments over the build | Independent |
| Starberry | A marketing agency that also builds sites | Not published sourceChecked 12 October 2026 | Not published | nurtur group |
| ASG Websites | Websites for users of Alto, Jupix and Expert Agent | Not published sourceChecked 12 October 2026 | A 24 month contract, in their own words | Vebra Solutions Ltd |
Every figure on this table is checked against the company's own page every week.
The three kinds of company on this list
Builders. You make the site yourself from a set of blocks, it is cheap or free to start, and the money is in the monthly. Spectre is the clearest example: zero setup fees, and the ongoing figure quoted on a call.
Template providers. You pick a design and it is made yours: logo, colours, copy, your property feed. Webdadi, The Property Jungle and the lower tiers of PropertyStream and Homeflow all live here. Fast, proven, and somebody else has the same one.
Studios. One site designed and written for one agency. The top tiers of the others, and us. Slower, several times the price, and the only version where the website is genuinely yours.
Where each one is the right answer
Honestly, most agencies do not need what we sell.
- You need a site this month and have almost no budget. Webdadi's free tier or Spectre. Get something live, come back to it when the agency is bigger.
- You want it looked after and you are not precious about the design. A template from The Property Jungle or Homeflow. Check the total over the term, not the monthly.
- You want marketing as much as a website. Starberry sell lead generation, and the site is one part of a wider programme.
- You want one supplier for the CRM and the website. Spectre if you are on their CRM, or ask your CRM provider who they partner with. Most of them have a preferred website company.
- You want a website that wins instructions, and you will spend to get one. That is us, and the top tier of the bigger firms, who will quote for bespoke work too.
Weighing up one of them in particular
If you already have a quote in your hand, these go into more detail on that company, including where they beat us.
- A Homeflow alternative, and what the contract length really means
- A Property Jungle alternative, and what the extras add up to
- A Starberry alternative, and why there is no price on the page
- A Spectre Websites alternative, and when a builder is enough
- A Webdadi alternative, and when cheap is the right call
- An ASG Websites alternative, for agencies on Alto, Jupix or Expert Agent
- A PropertyStream alternative, and what a price range tells you
Where we lose
If we are the wrong answer, here is how you will know, from us rather than from them.
- Speed. A template can be live in days. We take weeks, because the work is the thinking, not the assembly.
- Price. From £10,000 against £1,250. If the site only has to exist, that gap is not worth paying.
- Scale of support. The bigger platforms have support desks and product roadmaps. We are a small studio, and you deal with the person who built it. That cuts both ways.
- One agency per patch. If we are already working with an agent in your town, we cannot take you on, and one of the others can.
Who owns whom
Worth ten minutes before you gather quotes, because a shortlist of four can be a shortlist of two. nurtur group lists Starberry, The Property Jungle, Yomdel, LeadPro, BriefYourMarket and KnowYourMarket among its brands.
None of that is a criticism. Groups bring money and staying power. But if you want three genuinely independent opinions, check the ownership first.
The three questions to ask all of us
- How long am I tied in? Most companies in this market do not publish a term, which means asking.
- What happens to the site if I leave? On a licence you usually leave without it. Ask whether the design and the content come with you.
- Does it go up when I open another branch? Per branch pricing is normal in this market and it grows with you, which is fine as long as you saw it coming.
Our answers, for the record: no tie-in, the site is yours, and the price does not change when you open another door.
Common questions
Who builds websites for UK estate agents?
The main names are Homeflow, The Property Jungle, Starberry, Webdadi, PropertyStream, Spectre Websites, ASG Websites and AgentKit. They split into three kinds: self-service builders, template providers on a monthly licence, and studios that design one site for one agency. The right one depends on your budget and on whether the website has a job beyond existing.
Which estate agency website company is the cheapest?
Webdadi publish a free tier, and Spectre publish zero setup fees with the cost carried in a monthly figure they do not publish. Cheap up front usually means a monthly licence, often on a multi year agreement, so compare the three year total rather than the headline.
Are any of these companies owned by the same group?
Yes. nurtur group lists Starberry, The Property Jungle, Yomdel, LeadPro, BriefYourMarket and KnowYourMarket as its brands, so a shortlist of four suppliers can be a shortlist of two owners. Worth knowing before you gather quotes.
What should I ask each company on the list?
Three things. How long am I tied in. What happens to the website if I leave. And does the price go up when I open another branch. The answers vary more than the designs do.
Guides on this
How long does it take to build an estate agency website, and what happens at each stage?
A template can be live in a day; a bespoke build takes weeks, and some providers quote months. The stages, what causes delays, and when to start.
What should an estate agent website include?
A sold record, reviews and valuation booking for vendors; full listings for buyers; the company, EPC and material information the law requires.
Rightmove, Zoopla or OnTheMarket: which property portals should an estate agency pay for?
Most agencies need Rightmove; the second portal is a local call. What each portal publishes about its audience and advertisers, and what to ask at renewal.
More on the guides page.